http://global-innovations.com.au/ Bloomtools Gold Coast Central Articles http://global-innovations.com.au/?process=views/article.php&articleId=6819 http://global-innovations.com.au/?process=views/article.php&articleId=6819 So you’ve got a website?  That’s great – every business needs one.  But are you taking full advantage of all the technology that the internet now offers the everyday business owner?  There are lots of tools out there that can help you get more from your internet presence.  And surprisingly, a lot of it’s free.  Here are the must-haves for 2009: A... http://global-innovations.com.au/?process=views/article.php&articleId=3475 http://global-innovations.com.au/?process=views/article.php&articleId=3475 The start of a new year is always exciting – there are so many opportunities and adventures ahead. When it comes to business, many of these opportunities are now online. So why not make 2008 the year that you really take advantage of what the Internet has to offer your business? Using the Internet in your business can be daunting, because there are so many different things you can do. So, to help you get started we’ve put... http://global-innovations.com.au/?process=views/article.php&articleId=354 http://global-innovations.com.au/?process=views/article.php&articleId=354 So you've finished building a great website and you're ready to start raking in the profits - if you can figure out how to let the world know your business exists. Although creating an attractive website is an important first step if you plan to start your own online business, it is definitely not the last. In fact, once the website is complete you've still got quite a lot of work on the horizon.Just because you have a website up and running,... http://global-innovations.com.au/?process=views/article.php&articleId=3260 http://global-innovations.com.au/?process=views/article.php&articleId=3260 Australians spent $22 billion over the Christmas period in 2006, and this figure is expected to rise this holiday season. What is your business doing to secure its share of these profits? Email communication is a great way to remind your customers of your business and strengthen your relationships to encourage them to spend some of their Christmas cash with you. Creating a simple email and sending it out to your database of contacts will... http://global-innovations.com.au/?process=views/article.php&articleId=3261 http://global-innovations.com.au/?process=views/article.php&articleId=3261 Online communities are a great way to get your customers and prospects interacting with your business. Establishing a community group on your website is also an effective way to boost your site traffic and generate leads. For more information on these groups and the people that participate in them, read my other article. To build a group around your business on your own site, you can use a blog or an online forum. A blog is a page on your... http://global-innovations.com.au/?process=views/article.php&articleId=3031 http://global-innovations.com.au/?process=views/article.php&articleId=3031 Just about every business is expected to have a website on the Internet now, no matter what the business is. If it is a retail business then of course the website will feature the products that the business sells but even a business such as a non profit community service organization will still need a website to showcase thier services. So it is hard to imagine a business now that can´t benefit from a website on the Internet. There... http://global-innovations.com.au/?process=views/article.php&articleId=2949 http://global-innovations.com.au/?process=views/article.php&articleId=2949 The Internet is becoming a safer place for businesses thanks to the recently established Website Standards Association. While the Internet has revolutionised the way companies can do business, it has also allowed many of these companies to be ripped off by the surprisingly large number of website developers that produce below-standard websites. Website Standards Association (WSA) was established in 2006 to promote the production of... http://global-innovations.com.au/?process=views/article.php&articleId=2951 http://global-innovations.com.au/?process=views/article.php&articleId=2951 James Greig, President of Website Standards Association, explains how your website could be losing you sales and why you need to be W3C compliant. Consider these statistics - the 3.7 million disabled people in Australia spend $26 billion annually, the United Kingdom's 8.6 million disabled people spend £80 billion per year and the 54 million disabled people living in the United States annually spend US$175 billion.  The spending... http://global-innovations.com.au/?process=views/article.php&articleId=2686 http://global-innovations.com.au/?process=views/article.php&articleId=2686 You may currently have a great website for your clients and prospects to use to connect with your business.  But is your website reaching its full potential?  Are you taking full advantage of your presence on the Web?  In today's competitive Internet environment, it's not enough to simply have your site just sitting there - you need to be proactively making it generate results for your business. In order to do... http://global-innovations.com.au/?process=views/article.php&articleId=2715 http://global-innovations.com.au/?process=views/article.php&articleId=2715 Even if you have never read one, you will more than likely have heard about blogs.  They have become one of the most popular ways that people use the web because they give everyday people the chance to share their opinions with millions of other Internet users.  A blog is an online journal with numerous entries, with the most recent entry displayed first.  Blogs typically contain the author's commentary and views... http://global-innovations.com.au/?process=views/article.php&articleId=2518 http://global-innovations.com.au/?process=views/article.php&articleId=2518 In the world of business, being unique is essential - if you're the same as everyone else, then why should a prospect choose you?  Having a unique selling point (USP) is vital for your business and your website. Internet Marketing expert Tracey Voyce gives you some advice on maximising your uniqueness. It is really common for a business owner to not know what makes their business unique.  When asked to describe... http://global-innovations.com.au/?process=views/article.php&articleId=1972 http://global-innovations.com.au/?process=views/article.php&articleId=1972 A common element in the success of a thriving businesses is their ability to take advantage of their database of contacts (clients, past clients, prospects etc). And while in the past, growing this database involved a lot of time and manual effort, it is now possible to automate this process thanks to the IntoResults system.   Your contact list is your business goldmine and it must be kept up-to-date. Thankfully, there are a... http://global-innovations.com.au/?process=views/article.php&articleId=1971 http://global-innovations.com.au/?process=views/article.php&articleId=1971 Search engines have the main purpose to index thousands of millions of web pages. Once you look for a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant results for that search. The only criteria are the number of pages found and their relevance depend on are the capabilities of the used search engine. Google... http://global-innovations.com.au/?process=views/article.php&articleId=1527 http://global-innovations.com.au/?process=views/article.php&articleId=1527 Finally, there's a way to choose a Web Developer, and experience total peace of mind... With the Internet, now considered an important business tool, maximising the Internet for businesses is a lucrative medium. The facts don't lie, today, an average of 6 out of 10 purchases are researched online first, and in Australia alone, over $34.5 billion was spent online in the last financial year.  Many businesses are cashing in on the... http://global-innovations.com.au/?process=views/article.php&articleId=1526 http://global-innovations.com.au/?process=views/article.php&articleId=1526 11 Ways to increase the readership of your eNewsletter... eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them coming back to your website to actually generate revenue.  But when clients can potentially receive a lot of emails each day, it's not easy to actually keep clients interested.  So how can... http://global-innovations.com.au/?process=views/article.php&articleId=884 http://global-innovations.com.au/?process=views/article.php&articleId=884 As society's love affair with all things 'on-line' continues, the importance of a functional and sales-producing website, to the success of a business, has never been greater. That being said, however, it is also amazing how many so-called 'professional' websites fail to meet even the minimum standards for functionality, let alone produce measurable results. The good news is that it's no longer difficult to make-over, update or create a... http://global-innovations.com.au/?process=views/article.php&articleId=883 http://global-innovations.com.au/?process=views/article.php&articleId=883 While the rest of the world is enjoying their holidays, for many business owners, now is the best time to start contemplating and cementing their marketing plans for the New Year.   And while traditional marketing methods create worthwhile results for some businesses, more and more are discovering that it's the eMediums of the web, eMail, eZines, and eMarketing that are producing the most bang for their marketing... http://global-innovations.com.au/?process=views/article.php&articleId=365 http://global-innovations.com.au/?process=views/article.php&articleId=365 This business wanted to keep in regular contact with their contact groups (clients, alliances, prospects), yet be personal with their messages so that each person they communicated with felt that the information was just for them, and was relevant to their needs.  Some of their clients and prospects had different desires/ needs for their services, for example. Some wanted to loose weight, some keep fit, and for some of their... http://global-innovations.com.au/?process=views/article.php&articleId=353 http://global-innovations.com.au/?process=views/article.php&articleId=353 A Winning Strategy to make your clients feel special from the beginning with little effort from you... Two common business challenges have now been overcome with this new strategy:  Lack of Time and Keeping your new client service levels high1) Lack of time is always a challenge in business, so any strategy that automatically happens, has the potential to make money and build loyalty will always be a winner2) New clients can get... http://global-innovations.com.au/?process=views/article.php&articleId=352 http://global-innovations.com.au/?process=views/article.php&articleId=352 If you are in Business and use the Internet you must read this article. Getting through the electronic gatekeepers as well as getting your recipient to open your email message, is fast becoming an 'art form'.It is interesting to note that you can do a direct mailer to letterboxes with no legal challenges. Yet as you are generally getting right to peoples' desks, to do the same online is illegal unless you have prior permission. There are... http://global-innovations.com.au/?process=views/article.php&articleId=351 http://global-innovations.com.au/?process=views/article.php&articleId=351 I have always been a great believer in the value of surveys yet in the past I did them reluctantly in my businesses as they took so long to set up and evaluate. Not any more...This guide will touch on the massive value businesses are getting from conducting surveys. It will give you a snippet of the vast variety of surveys you can do and show you how fast and easy online surveys and evaluation can be.The greatest key to achieving success as... http://global-innovations.com.au/?process=views/article.php&articleId=350 http://global-innovations.com.au/?process=views/article.php&articleId=350 The most successful business has always been the one with a very impressive database of contacts (clients, past clients, prospects etc) and who keeps it up to date and fully utilised. Your contact list is your goldmine for your business. The number and variety of strategies you can utilise with it are limitless as is the results you can achieve from it. E.g. It can be used to: Get people to buy more frequently from youRefer you to... http://global-innovations.com.au/?process=views/article.php&articleId=349 http://global-innovations.com.au/?process=views/article.php&articleId=349 What is one of the most important components of your business? Your Customers! Without them would you survive?    I know this statement sounds too simple to state - of course you know this... then comes my next question.  What are you doing to keep your clients (that is above your normal exceptional service/product levels)?   Did you know that of the people who leave a company, the number one (68%)... http://global-innovations.com.au/?process=views/article.php&articleId=262 http://global-innovations.com.au/?process=views/article.php&articleId=262 Successful Businesses use Email Marketing The Global Internet Marketing System was developed to help small to medium businesses to succeed. We are doing this with a suite of online business tools that enable you to easily be effective with your Business Communications. They are;  Easy to use -you don't need to be a technical guru to use them and experience great results. The process is simple, logical and step by step to... http://global-innovations.com.au/?process=views/article.php&articleId=263 http://global-innovations.com.au/?process=views/article.php&articleId=263 Everyday we have customers calling asking for a website that they can change themselves that is easy to use! So Global Innovations is now providing website packages which are FANTASIC, starting at 5 pages, your site will be complete and professional with a contact us form, tell a friend form, and bookmark this site button that will promote your business on line which is easy to expand, edit and is optimised for Google and... http://global-innovations.com.au/?process=views/article.php&articleId=6820 http://global-innovations.com.au/?process=views/article.php&articleId=6820 So what can we expect the internet in 2009?  And how will at affect your business?  While none of us are getting around in flying cars yet, technology is definitely advancing rapidly.  Exhibit A – the internet.  It seems like every day something new is invented for the web – podcasts, YouTube, blogs, content management systems – and it’s become an integral part of... http://global-innovations.com.au/?process=views/article.php&articleId=2519 http://global-innovations.com.au/?process=views/article.php&articleId=2519 Looking for a simple way to improve your branding, promote your products to your prospects and educate your clients on making the most out of your services?  You need a case studies manager.  Case studies are examples of how clients have used your products to generate success for their business.  They are 'success stories' that explain what the client did, which products they used and what their... http://global-innovations.com.au/?process=views/article.php&articleId=1520 http://global-innovations.com.au/?process=views/article.php&articleId=1520 a business to consider, just as it was when you came up with your business name.  Especially now as so many prospects and clients, are referring to your businesses website prior to purchasing, or for more information etc. You may have the best website, with the best product or service - but if people don't know your address (URL, domain name) your site is like having a billboard in the desert, a waste of time.  Even if your... http://global-innovations.com.au/?process=views/article.php&articleId=1218 http://global-innovations.com.au/?process=views/article.php&articleId=1218 Congratulations to Lee Anne & Andrew Bartlett On the 5th January 2006 Lee Anne gave birth to a precious baby girl - Jayla Lee Bartlett. She weighed 3.74 kg and was born at 1:47pm.   http://global-innovations.com.au/?process=views/article.php&articleId=1217 http://global-innovations.com.au/?process=views/article.php&articleId=1217 Increased reporting:  Bounce backs and unsubscribes are now reported on.  These can also be exported out if you want to do something with these eg. call all bounce backs to confirm their email addresses etc. Editor:  Some great enhancements have been added here to make the system smarter and even more easier to use: Within the editor, prior to working on any text - you now have a context editor (ability to... http://global-innovations.com.au/?process=views/article.php&articleId=1216 http://global-innovations.com.au/?process=views/article.php&articleId=1216 Our suite of tools have expanded, as has some of the features in our current products.  In this column each month, we will keep you up to date with these additions. Competition product; Quiz product; Polls: You now have the ability to get further interaction with your website visitors with competitions, quizes and polls to your site.  PhotoGallery: The photo gallery product has been expanded with the ability to view next,...